Growth System · Ecom Breakfast Ep 11

Growth isn’t more ads. It’s a better system.

Every time you step up, something breaks. This playbook shows how Valentte grew from £500K to over £30M a year by finding what broke, fixing it, and only then growing again.

✓Pick one traffic source, one offer and one landing page, and go deep

✓The pop-ups, welcome flow and abandonment flows that capture the people who don’t buy first time

✓What to do when your nCAC is too high: cut spend, fix the system, scale again

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The Acquisition Playbook from Ecom Breakfast Ep 11, free to download.

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A look inside

What’s in the playbook

Three parts that follow a customer from the first click to the repeat order. Each one shows what we do at Valentte and what to fix first.

Ecom Breakfast · Ep 11

The Acquisition Playbook

Acquire · Convert · Grow

PART 1

Acquire

PART 2

Convert

PART 3

Grow

The framework

Acquire. Convert. Grow.

Growth comes from the whole system working together. If one part is weak, your acquisition costs go up and no amount of work in your ad account will fix it.

Part 1

Acquire

Do less, in much more depth.

✓Pick one traffic source and get really good at it

✓Build an offer people feel stupid saying no to

✓One landing page for one customer avatar

£40 → £17–20

Valentte’s new customer CAC, while spending more on ads

Part 2

Convert

Capture the people who don’t buy first time.

✓Two pop-up sequences, three screens each

✓A welcome flow that runs for months, not a week

✓Four abandonment flows across email, SMS, WhatsApp and direct mail

20–25%

of visitors who see Valentte’s pop-ups opt in

Part 3

Grow

Earn the right to get bigger.

✓Treat one-time and repeat buyers differently

✓Push AOV with prices, bundles and upsells

✓nCAC too high? Cut spend, fix the system, scale again

80%

of Valentte’s transactions come from returning customers

By the numbers

What good looks like

The results Valentte got from building the system first and spending second.

£500K → £30M+

Annual revenue, five years apart

£40 → £17–20

New customer CAC, while spending more on ads

200–600

New customers a day, seven days a week

£2,000

Daily profit target from new customers’ first orders

“

You have to earn the right to get bigger by being a good enough operator.

Luke Bream · Co-founder & CEO, Valentte

Watch the episode

Hear it from Luke.

In Ep 11, Luke walks through the numbers that break first, the system behind Valentte’s new customers, and why the answer to a high nCAC is to cut spend, not add it.

Luke Bream

Co-founder & CEO, Valentte

Watch on YouTube →

● WATCH THE EPISODE▶39:08

Do less. Go deeper.

Get the playbook and find the part of your system that’s furthest behind.

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